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Day 1 of the so expected London Fashion Week at the Sommerset House started with a bunch of cool and trend people attending the shows which are open for the press, buyers and bloggers crowd.

This season “The Exhibition” showcases an edit of contemporary designer ready-to-wear brands to complement the catwalk schedule and to provide buyers with an interesting and accessible offer of anchor brands and emerging contemporary brands in this core category.

For AW13, The Exhibition at LFW will house more than 120 designers, showcasing 60 new designers and is open to all UK and international media and buyers.

Manolo Blahnik CBE has created the exclusive imagery for the campaign and on site marketing material for February 2013 showcase. The imagery will be used all across all print, marketing, digital and social media platforms for LFW AW 13.

Manolo Blahnik for LFW

A true mixture of high-end fashion that influences the high street and the street style that influences the high-end, the winner formula for a true British fashion.

Great shows opened the fashion week yesterday and inspirational collections were represented by Zoë JordanBora AksuFyodor GolanJena.TheoKTZFelder FelderEudon ChoiJean-Pierre BraganzaCentral Saint Martins MAsass & bide.

Stylist-A’s Pick:

Zoë Jordan Autumn / Winter 2013

Bora Aksu Autumn / Winter 2013

Fyodor Golan Autumn / Winter 2013

KTZ Autumn / Winter 2013

Jean-Pierre Braganza Autumn / Winter 2013

PPQ Autumn / Winter 2013

sass & bide Autumn / Winter 2013

Video Source: LFWTV
mage and On-line PR: British Fashion Council