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Two weeks on since Google’s announcement of their final testing out of their new social networking attempt – available only to a selected number of users – has caused lots of debate and discussions into the blogosphere… So what is happening now?

After the failure from their two previous attempts to win the social network circle – with Buzz and Wave, I have to be dubious… is this new service really different from Facebook? Will Google finally strike?

Google chose to restrict access to its new social network, in the same format as they did with Wave… than opened the invitation out to all existing users giving them the ability to invite anyone to test out the service… than the invite didn’t last long as Google had to turn off the service due to a sudden amount of new users…. does it sound familiar?

“We’ve shut down invite mechanism for the night. Insane demand,” Google’s head of social Vic Gundotra announced on the service, two weeks ago.

So what is this all about? The new service, available to a small number of early adopters are testing the five components, errr in Beta mode, and they are: Circles, Hangouts, Instant Upload, Huddle and Sparks.

“You share different things with different people. But sharing the right things with the right people shouldn’t be a hassle. Circles makes it easy to put your friends from Saturday night in one circle, your parents in another and your boss in a circle all on his own – just like in real life.”
“Bumping into friends while you’re out and about is one of the best parts of going out and about. With Hangouts, the unplanned meet-up comes to the web for the first time. Let your mates know that you’re hanging out and see who drops by for a face-to-face-to-face chat. Until we perfect teleportation, it’s the next best thing.”
Instant Upload
“Getting photos off your phone and on to the web is pretty much the opposite of fun. That’s why we have created Instant Upload: So that from now on, your photos upload themselves. You don’t even have to say ‘cheese’.”
“Texting is great, but not when you’re trying to get six different people to decide on a movie. Huddle takes care of it by turning all those different conversations into one simple group chat, so that everyone gets on the same page long before thumbs get sore.”
“It’s a kind of RSS… “That’s kind of what Sparks does: It looks for videos and articles that it thinks you’ll like, so that when you’re free there’s always something to watch, read and share.”

I love the bit when Google says it’s “the best thing until teleportation arrives”! Exciting… Everyone is really excited about Circles and Hangouts… but in practice, what is really happening?

Reports and bloggers are saying that just to create a profile is extreme difficult and a simple photography upload is a mission… “If Google were a start-up, it would have lost precisely 99.999% of every would-be joiner. Getting photos uploaded is the most fundamental thing you have to be able to do and every start-up knows it.”, says Charles Arthur from The Guardian. And we want the simplicity of the just click-of-a-bottom…. I remember how time consuming was creating or adding anything into My Space….

If Google wants to win users over Facebook, they will need to make things simpler, faster and ‘usable’! Mr Google, sort this out or this attempt will be doomed! Again.

Facebook is retaliating and already have the users… last week’s new features announcement are, mmm, very Google+…

I’ m very interested to know what you think …. keep me posted!